Launched in 1952 by tennis legend Fred Perry, the clothing label instantly became a recognisable and enduring part of British fashion. Ever since its original one colour shirt worn and designed by Fred himself was released, the label has gone on to take Britain by surprise, transforming from sportswear to a streetwear.
‘Apart of British subcultural uniform since the 1950s, adopted by each generation as their own’ – Fred Perry.
60 years on, Fred Perry Covent Garden stocks Bradley Wiggins Collections & Amy Winehouse Foundation in addition to its own men and women collection with footwear and accessories to compliments its Authentic collection.
9 HENRIETTA STREET