WHAT IS A.P.C.?
Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies a simple, casual elegance. Jean Touitou works with his wife, Judith Touitou, artistic director of A.P.C.
THE VISION OF JEAN TOUITOU
A.P.C. is above all a minimalist style. Jean Touitou assumes this absence of extravagance and this return to the essential: that is what makes the identity of A.P.C. Stylish and casual looks, inspired by everyday life. Jean Touitou always uses both classic and noble materials to offer quality pieces with timeless cuts,
WHAT DOES A.P.C. MEAN?
A.P.C. literally means Production and Creation Workshop: the brand attaches equal importance to both. Without production, creation remains at the idea stage. And without creation, a garment will have no soul.
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