DECIEM

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through our core brands, Hylamide and NIOD.

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5B THE MARKET BUILDING
COVENT GARDEN
LONDON
WC2E 8RF


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Guoman Hotels in London

An exclusive collection of four and five-star hotels in London, nestled in some of the city’s most stellar locations.

Great Cumberland Place, The Royal Horseguards Hotel, and The Tower Hotel.

Each has its own character, identity and style – from exquisite elegance at the Royal Horseguards, to contemporary comfort at Great Cumberland Place.

Monday: 10:00 AM - 06:00 PM Tuesday: 10:00 AM - 06:00 PM Wednesday: 10:00 AM - 06:00 PM Thursday: 10:00 AM - 06:00 PM Friday: 10:00 AM - 06:00 PM Saturday: 10:00 AM - 06:00 PM Sunday: 12:00 PM - 06:00 PM