GANNI is a Danish fashion brand that has been making waves in the industry since its inception in 2000.
The brand has become renowned for its contemporary, laid-back aesthetic and unique designs, which blend Scandinavian minimalism with an eclectic, bohemian vibe.
GANNI has recently opened a store in Covent Garden, London, bringing its signature style to one of the city’s most vibrant shopping districts.
Located on Floral Street, GANNI’s Covent Garden store is a minimalist haven that perfectly reflects the brand’s aesthetic.
The space is light and airy, with white walls and floors that showcase the brand’s bold prints and vibrant colours to full effect.
The store is spread over two floors, with women’s clothing on the ground floor and accessories and shoes on the lower level.
The collection at GANNI’s Covent Garden store combines new season pieces and classic designs that have become synonymous with the brand.
Expect floaty dresses, oversized blouses, and slouchy knitwear, all in the signature GANNI style.
The brand is known for its bold prints, which range from leopard spots to abstract florals, featured heavily throughout the collection.
One of the standout pieces in the collection is the Recycled Tech Coat, a sustainable jacket made from recycled polyester.
This coat is an example of GANNI’s commitment to sustainability, which has become an increasingly important focus for the brand in recent years.
Other sustainable pieces in the collection include a recycled cashmere jumper and a range of organic cotton t-shirts.
GANNI’s accessories collection is also worth exploring.
The brand’s chunky trainers are a favourite among fashion insiders, and the Covent Garden store has a range of colours and styles to choose from.
Plenty of statement earrings, bags and belts are also in keeping with the brand’s unique aesthetic.
Overall, GANNI’s Covent Garden store is a must-visit for anyone looking for effortlessly stylish pieces that add a touch of Scandi-cool to their wardrobe.
The store perfectly reflects the brand’s aesthetic and the collection is playful and practical, with plenty of pieces that can be dressed up or down.
So whether you’re a longtime fan of GANNI or new to the brand, the Covent Garden store is worth a visit.
15 FLORAL STREET