Missoma, the cult jewellery brand, has launched its first-ever standalone store in Covent Garden, London.

The brand has created unique, handcrafted jewellery collections from its London studio in Notting Hill since 2008.

The new store offers an incredible shopping experience, with beautiful, timeless pieces designed to inspire confidence and promote individuality.

Missoma’s mission is to champion self-expression through demi-fine and delicate styles created for layering and stacking to suit each individual’s style.

Visitors can indulge in an in-store styling session and attend exclusive styling events with their incredible partners.

They can learn about layering and stacking jewellery pieces to create unique and expressive styles.

The store showcases Missoma’s most sought-after collections, including collaborations with style icons such as Lucy Williams, Harris Reed, and Savi. In addition, customers can choose from best-selling Icons and new-in pieces from seasonal collections, including Missoma’s Fine collection, featuring solid 14ct gold pieces adorned with conflict-free diamonds.

The Missoma World is inspired by their jewellery designs’ intricate layers of light and depth, and the pop-up store’s design reflects this.

It features a palette of earthy tones with pops of colour, complemented by brass accents and natural textures, creating a chic and refined aesthetic.

Missoma’s Covent Garden store is a must-visit destination for anyone looking for unique, handcrafted jewellery pieces that embody the brand’s mission of promoting self-expression and individuality.

Whether shopping for yourself or looking for the perfect gift, the Missoma store is the ideal place to find a beautiful, timeless piece that will last a lifetime.


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MONDAY: 10:00 AM - 07:00 PM TUESDAY: 10:00 AM - 07:00 PM WEDNESDAY: 10:00 AM - 07:00 PM THURSDAY: 10:00 AM - 09:00 PM FRIDAY: 10:00 AM - 07:00 PM SATURDAY: 10:00 AM - 07:00 PM SUNDAY: 11:00 AM - 05:00 PM