The Reformation store in Covent Garden, London, is a fashion brand making waves in the industry for its commitment to sustainability and ethical practices.
In this blog post, we will examine what makes Reformation stand out and why it is worth checking out when you are in London.
The Reformation was founded in 2009 by Yael Aflalo to create sustainable and eco-friendly clothing that was both stylish and affordable.
The brand has since become a sustainable leader, focusing on reducing waste, carbon emissions, and water usage throughout its supply chain.
One of the things that set Reformation apart is its commitment to transparency.
They provide customers with detailed information about the environmental impact of each garment, including the amount of water and carbon emissions used to produce it.
They also have a sustainability section on their website, which explains their sustainability initiatives and provides tips for customers on reducing their environmental impact.
When you walk into the Reformation store in Covent Garden, you will immediately notice the sleek and modern design of the space.
The store is filled with racks of clothing, all made from sustainable materials such as organic cotton, recycled polyester, and Tencel.
The pieces are designed to be versatile and timeless, focusing on classic silhouettes and flattering cuts.
One thing that customers love about Reformation is their size-inclusive range.
The brand offers a wide range of sizes, from 0 to 24, which makes it accessible to a diverse range of body types.
They also have a petite and tall clothing collection, so everyone can find something that fits well and looks great.
In addition to its sustainable and ethical practices, Reformation is committed to giving back to the community.
They have partnered with several organizations promoting sustainability and environmental conservation, including the National Resources Defense Council and The Nature Conservancy.
Overall, Reformation is a brand sustainably leading the way. With their commitment to transparency, eco-friendly materials, and size-inclusive range, they are an excellent choice for anyone who wants to look great while being mindful of their environmental impact.
If you are in London, visit the Reformation store in Covent Garden and check out their latest collection.
27 KING STREET